The Next-Gen Tour kicks off in London showcasing the latest generation of Scrambler Ducati

Fri 28th April 2023




  • Over 250 Top Ducatisti, Scrambler Ducati Fans, Press and VIPs immersed themselves in the Ducati Scrambler Next–Gen lifestyle with digital experiences developed in collaboration with Van Orton Design while enjoying live performances from James Gillespie and DJ King Crowney (Rudimental).
  • The new Scrambler Ducati Icon, Full Throttle and Nightshift took centre stage with dedicated sessions explaining each model’s product features and unique positioning.
  • Displayed for the first time also the unique Scrambler Ducati version based on Van Orton design, in the wake of the customisation spirit that represents one of the cornerstones of the brand philosophy.
  • The new Scrambler Ducati family is now available in the UK with a starting price of £9,995

London, 28th April 2023 - Ducati have showcased their new generation of Scrambler, kicking off the first date for the Scrambler Ducati Next-Gen Tour, which took place at the heart of central London last night.
Shortly after the Global Press Launch in Valencia, London is the first stop for the Next-Gen Tour, which will be followed by Milan, Munich, Paris and Madrid during the next weeks.

The first event of the Scrambler Next-Gen European Tour takes over the scene with all its energy, fun, music vibes, colours and digital art.
During the night, key members of the press, VIPs, Ducatisti and Scrambler fans attended an incredible evening designed in collaboration with the popular Italian artists Van Orton Design.
The program included a product positioning of the new Scrambler Ducati Icon, Full Throttle and Nightshift, which was complimented by live music from the popular song-writer James Gillespie and DJ King Crowney of Rudimental fame.

Several key figures of the Bologna-based Company were in attendance, including Rocco Canosa, Product Sponsor Scrambler Ducati, and Patrizia Cianetti, Member of the Board of Management Marketing and Communication, who said: “London was the perfect location to host the first date in a series of events celebrating the new Ducati Scrambler, thanks to its incredible energy and culture. Fun, music, art and the pleasure of being together, with the three new Scrambler versions, enlivened the evening. They perfectly represent the spirit that distinguishes the Scrambler Ducati universe.”

With over 100,000 models sold in 8 years, the new Scrambler Ducati family is leading the way by being more contemporary, colourful, and endowed with an even livelier personality.
The new Scrambler Ducati is the perfect choice for those who want a motorcycle with a unique and recognisable style, dynamic and fun, accessible and safe for everyday use. A motorcycle designed for those who seek freedom and want to share their style and way of being with others.

The second generation confirms the simplicity and authenticity that have always represented essential values for all Scrambler Ducati enthusiasts. The air-cooled twin-cylinder Desmodue engine, trellis frame, wide handlebars, low centre of gravity and fun riding are enhanced by advanced electronics and more modern style in lines and concepts.

The result of this recipe are three Scrambler Ducati models: Icon, Full Throttle and Nightshift. Three differently styled motorcycles, united by a relaxed riding position and low weight, to offer enthusiasts of all experiences and abilities great riding pleasure, on urban journeys as well as on out-of-town trips.
To find your nearest dealer visit and to discover the latest Scrambler Ducati Next-Gen family please visit

#DucatiScrambler #NextGenTour #NextGenFreedom